Comcast is planning to offer an over-the-top service to compete with the likes of Netflix, Amazon, Hulu and CBS All Access, Bloomberg reported Tuesday.
The new service, which would launch in the next 12 to 18 months, would include programs from the NBCUniversal family, including NBC, Bravo, SyFy and USA. Whether it would include a live NBC feed and sports is still in question, according to the publication. It’s also unlikely to be as broad as the big-three streamers and closer in profile to CBS All Access, which specifically offers CBS fare.
CBS All Access is significantly smaller than Netflix, Hulu and Amazon, with approximately 1.5 million subscribers. A similar network-driven service, HBO Go, has about two million subscribers. No pricing is yet available, but CBS All Access costs $5.99 per month, while HBO Now costs $15 per month. Netflix offers tiers of service that start at $8 per month to watch on one screen at a time and range up to $12 per month to watch on four screens.
NBCUniversal already offers two standalone streaming services: comedy-focused service Seeso and sports-focused offering NBC Sports Gold. Additionally, pay-TV subscribers can authenticate themselves on the NBC app to watch anytime, anywhere.
Cable operators are increasingly having to change up their offerings in light of cord-cutters. Consumers are moving away from buying expensive bundles and instead subscribing to an array of services that brings them exactly the content what they want at a lower price.
READ MORE: Bloomberg, The Verge