CNN Launches Journalism Unit to Produce Stories in Virtual Reality

by Devon Thomas  |  03.08.2017

CNN has announced the launch of a new immersive journalism unit called CNNVR that will produce stories and videos in virtual reality.

The network has experimented with VR for years, producing more than 50 news stories in 360-degree video. In 2015, It also teamed up with VR broadcaster NextVR to live stream the full Democratic presidential debate in 2015.

According to Variety, CNN has been experimenting with 360 video over the past few months, mostly uploading VR clips on Facebook 360. One report took viewers into Aleppo, Syria. the clip garnered more than five million views.

The magazine also reported that the network has been training correspondents in cities such as New York, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing to produce these reports.

CNN published a 360 video story on Tuesday featuring the running of the bulls in Pamplona, Spain, which viewers can rotate the camera 360 degrees to look anywhere they like. In then next few days, CNN will going to use the medium to take viewers into an operating room to visit the separation of conjoined twins, as well as onto a glacier. “We are trying to give you access to places that are incredibly rare,” Farkas said.

CNNVR’s videos are available on PC (Chrome or Firefox), the CNN app on iOS and Android, Samsung GearVR, Oculus Rift and Google Daydream.

READ MORE: Variety

← Back

New from Daily Brief

With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Viceland’s Guy Slattery on Marketing to Millennials
Co-president and GM explains channel’s strategy of hyper-real original content and authentic marketing.
HBO Renews 'Veep,' 'Silicon Valley'
Sunday night comedies will head into seasons seven and five, respectively, and return in 2018.
Freeform Names Tricia Melton Senior VP Marketing, Creative and Brand
Melton will spearhead creative vision and strategic execution of all marketing across linear and digital platforms.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement