CBS Launches Social Media Personality Profile to Promote ‘Bull’

by Cate Lecuyer  |  09.16.2016

CBS launched a social activation for its new drama series Bull that uses people’s Twitter activity to create a personality profile that determines “What type of juror are you?”

The network partnered with real-time social media analytics firm Vigiglobe for the digital activation meant to mirror the profiling prowess and high-tech approach of the show’s trial consultant Dr. Jason Bull (Michael Weatherly). The character, inspired by the early career of Dr. Phil McGraw, combines psychology, human intuition and high tech data to learn what makes jurors, attorneys, witnesses and the accused tick in order to create winning strategies that steer high-stakes trials in his client’s favor.

Tweet to @BullCBS with the hashtag #DrBullReadsYou to find out your personalized analysis. Using a unique algorithm, “Dr. Bull” will scan past tweets, then use the information to tweet back a juror profile that includes: BelievaBULL, GulliBULL, ReasonaBULL, DependaBULL, NoBULL or SwayaBULL. The user can click to share the results on Twitter, Facebook or Google+.

Bull premieres Tuesday, September 20 at 9 p.m.

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