Bravo Unleashes 60 Almost-Nude Models on SXSW

by Devon Thomas  |  03.13.2017

Bravo has unleashed a unique brand activation at South By Southwest (SXSW) in Austin to promote its upcoming series Stripped — a social experiment where participants are taken on a journey and forced to be away from their personal possessions for 21 days.

In the activation, seen in the clip below, 60 locally-based models in the Austin area painted “#Stripped” on their bodies, stripped down to nude-colored tights and surprised conference goers in the immediate area surrounding the Austin Convention Center, showing up at panels and at parties. The models also had to find things to help them cover up throughout the course of the activation.

In the clip, the mix of pouring rain and the near-nude bodies made for a weird combination. A few people filmed in the video expressed shock, surprise and embarrassment. Some even took out their phone cameras and snapped pictures.

“South By Southwest is obviously a place where all buzzy marketing and show promotion happens,” said Adam Zeller, VP of social media for Bravo/Oxygen in the clip, “so the idea came how could we reflect this on the ground… it’s SXSW flash mob meets Flashdance.”

Season-one of Stripped premieres this summer on Bravo.


Tags:   Bravo Stripped SXSW
← Back

New from Daily Brief

‘American Ripper’ Explores Identity of Jack the Ripper
Great-great grandson of American serial killer H.H. Holmes presents evidence that his relative was London’s infamous murderer in new History series.
Netflix Reveals ‘Santa Clarita Diet’ Renewal
Ready for seconds?
Promo Mojo: FX's 'Fargo' Leads Week With 107.5 Ad Impressions
ID's investigation of the Casey Anthony murder case comes in second.
NBCSN Concludes Women's History Month With 'Tomboy'
Multi-platform documentary aired throughout March and premieres on NBC Sports Network on Thursday night.
HOT SPOT: TNT Highlights What's Coming This Summer
And we can't decide which we want more: the pie or the nails.
Discovery Turns Its Focus to Digital
“As we continue to pivot from a company that is about channels to a company that is about IP, we have to figure out how to create IP that can be on every single mobile device,”says CEO David Zaslav.
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Superestudio Advertisement Gamespot Advertisement