Bodega Teams Up With Discovery Channel to Launch ‘Naked and Afraid’

by Devon Thomas  |  03.03.2017

New York/San Francisco-based content creation/production company Bodega teamed up with Discovery Channel to launch the newest season of the reality series Naked and Afraid.

In the spot, a man and a woman stand side by side suited up for outdoor adventure, then begin removing layers of clothes and are left with only satchels and completely naked with dirt on their skin, while a narrator says, “Fully equipped, mankind can handle anything—but naked and stranded in the wild, we’re back in the food chain.”

Bodega director Haley Geffen worked with Discovery VP, Creative Pablo Pulido and senior writer/producer Luke Aeschliman to create the promo.

The spot was cut by Northern Lights editor Mark Tyler, who worked with the VFX team to incorporate effects. SuperExploder mixers Ted Gannon and Ted Marcus augmented the promo with a sound design that tied together the visual transitions.

Geffen worked with Pablo and Luke to create the subtleties of the stylized promo, overseen by Discovery Channel SVP Lara Richardson.

“We focused on how to remove clothes in a stylized way that enhanced our concept,” notes Geffen in a statement. “We didn’t want the act to look silly or even sexy. On the show, there’s nothing sexy about being naked. So we choreographed their actions and focused on specific motions that added energy to the visuals and uniquely branded the promo without sensationalizing the nudity.”

Naked and Afraid airs on Discovery Channel on Sunday, March 5 at 10 p.m. ET.

CREDITS

Client: Discovery Channel

SVP Creative: Lara Richardson

VP Creative: Pablo Pulido

Sr. Writer/Producer: Luke Aeschliman

Production Manager: Daniel Oleksiuk

Production Manager: Chau Hoang

Production: BODEGA

Director/Executive Creative Director: Haley Geffen

Head of Production: Kris Walter

Line Producer: Jordan Tarazi

Line Producer: Michael Flexner

After Effects Artist: Matthew Lucas

VFX: Able VFX/ David Johnson

Post: Northern Lights

Editor: Mark Tyler

Executive Producer: Robin Hall

Audio: SuperExploder

Sr. Sound Designer/Mixers: Ted Marcus & Ted Gannon

Producer: Shannon Botts

← Back

New from Daily Brief

HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Viceland’s Guy Slattery on Marketing to Millennials
Co-president and GM explains channel’s strategy of hyper-real original content and authentic marketing.
HBO Renews 'Veep,' 'Silicon Valley'
Sunday night comedies will head into seasons seven and five, respectively, and return in 2018.
Freeform Names Tricia Melton Senior VP Marketing, Creative and Brand
Melton will spearhead creative vision and strategic execution of all marketing across linear and digital platforms.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement