Bleacher Report Ups Its Game With New Brand Campaign

by Paige Albiniak  |  04.26.2017

Turner-owned Bleacher Report on Wednesday unveiled its new brand campaign, “Up Your Game,” timed to the launch of its enhanced app and web design as well as redesigned logo. The new campaign will featured across television, digital and social platforms starting April 26.

The promo, above, features a cameo of NBA star Allen Iverson, and is designed to appeal to the pop-culture loving millennials that Bleacher Report targets.

The campaign coincides with Bleacher Report’s new app, formerly called Team Stream. The Bleacher Report app allows fans to fully customize the interface with direct access to their favorite sports, teams and topics. The app also includes a “Fire Stream” tab, which allows users to view and share the latest viral sports videos.

“B/R is redefining the way millennial fans consume content, blending sports with culture and capturing all of the most meaningful moments that matter both on and off the playing field,” said Dave Finocchio, Bleacher Report CEO and founder in a statement. “Our new brand campaign, logo and app is a reflection of that vision, as we strive to develop an unrivaled experience and deeper connection with our passionate fans.”

The digital sports and pop-culture destination reaches more than 250 million fans each month, with 75 percent of its audience under the age of 34.

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