BET 2016 Soul Train Awards Lead Nielsen Social Content Ratings

by Brief Staff  |  11.28.2016

​Once again, an awards show dominated Nielsen’s social content ratings in the week ended Nov. 27, with the BET 2016 Soul Train Awards—featuring a special performance by this year’s Lady of Soul, Brandy—topping the chart with nearly 2 million interactions.

The Soul Train Awards were followed by list standards: AMC’s The Walking Dead, NBC’s The Voice and VH1’s Love & Hop Hop.

Football—both NFL and college—dominated sports, with the top eight programs on the chart all out-performing anything on the entertainment list.

Thanksgiving Day’s matchup between the Washington Redskins and the Dallas Cowboys was by far the biggest performer with 11.425 million interactions.

[Image of Brandy courtesy of BET via USA Today]

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