AMC is working on an ad-free streaming service that would be offered exclusively to people who already subscribe to cable, Reuters reported Friday.
The service would be aimed at millennials and would cost between $4.99 and $6.99 a month, according to two sources who declined to be named. AMC did not comment, according to Reuters.
People could subscribe to cable’s most basic tiers and then add on services such as the one AMC is considering instead of subscribing to all-in-one packages that often cost more than subscribers can afford.
AMC’s biggest draw at the moment remains The Walking Dead, which has been the highest-rated show on television among the key demographic of adults 18-49 for the past five years. But that show, now in its seventh season, has seen its ratings decline this year, dropping nearly 16 percent in the demo and 13 percent among viewers.
Besides AMC’s current slate of shows — including Fear the Walking Dead, Better Call Saul, Preacher, Into the Badlands and The Son — the service also would offer exclusive digital spin-offs. AMC Networks already offers two other similar services: horror-focused Shudder and one for AMC-owned Sundance.
AMC will hold its annual upfront presentation for advertisers next month.
READ MORE: Reuters, Variety
[Image courtesy of Variety]