VH1 named graphic designer and ad industry executive Kevin Jordan to creative director following an extensive search for the position.
Jordan will oversee the channel’s brand voice and visual identity, leading a team of writers, producers and designers, Deadline reports.
He’s known for his work on campaigns such as Dos Equis: The Most Interesting Man in the World, Beats by Dre, Samsung, Adobe, Jeep and Ray Ban.
His appointment comes VH1 readies to launch a handful of high-profile projects including America’s Next Top Model, Martha and Snoop’s Dinner Party, Hip Hop Squares, The Breaks and Daytime Divas.
Jordan began his career at Ogilvy & Mather as an art director and graphic designer, and has worked at Goodby, Silverstein & Partners, Cutwater SF, Havas and BBDO NY.
READ MORE: Deadline