Previous PromaxBDA Lifetime Achievement winners have included producer Brian Grazer, filmmaker Spike Lee and actress Betty White.
“John Miller’s groundbreaking work at NBC and NBC Sports has defined best practices for entertainment marketing and influenced the entire PromaxBDA community for decades,” said Steve Kazanjian, President and CEO, PromaxBDA. “John is a true pioneer, a master showman and an inspiration to so many of us who have had the pleasure of working with him over the years and seeing first-hand the talent, passion and integrity he brings to his work and to his life. There is no one more deserving of this recognition and it is our honor to present John with the Lifetime Achievement Award at The Conference in June.”
Miller called the award an extraordinary honor.